In institutional and consumer applications and anxiety about disease—foodborne, health care-associated and antibiotic-resistant—will lead to gains amid increasing regulatory scrutiny and intensifying cleaning regimens. Also, rising concern about microbial pathogens will support growth in some industrial markets as disinfectant and antimicrobial additives are incorporated into a broader array of products.
Several factors will result in more thorough disinfection regimens at food and beverage processors, hospitals, health care providers, restaurants and hotels. Heightened public apprehension about foodborne illnesses such as E. coli and Salmonella, increased regulatory scrutiny following the Food Safety Modernization Act of 2011, and growing liability concerns will contribute to increased disinfectant demand in the food and beverage processing and the restaurant and lodging markets.
In the medical/health care market, concerns about C. difficile and antibiotic-resistant pathogens, changes in Medicare/Medicaid reimbursement rules, pressure from insurers, and coverage of deadly outbreaks by the media will continue to drive consumption.
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