Breaking News

Gain detergent has partnered with Dr. Alan Hirsch

July 10, 2013

Gain detergent has partnered with Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation to show consumers the positive impact that smelling good can have in their lives.     

“At Gain we understand that Hispanic consumers have very specific scents preferences and, with that in mind, we want to offer them a fun and happier laundry experience with pleasant scents they enjoy,” said Hamilton Brown, brand manager.

“My studies have shown that fresh-smelling clothes induce people to feel happier and more optimistic,” said Dr.  Hirsch.

More info: yoamogain.com
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.