Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  Mary Kay Picks Location for New R&D Center  •  Croda Expands in US and Around the World  •  Galderma Opens Office in Dubai  •  SCJ Moves Up EPA's Green Power List  •  L'Oréal Canada Opens First 'Content Factory'

Leading Car Cleaning Brand MER and Halfords

Published July 10, 2013
Related Searches: men personal brand care
Post a comment
Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appearance—81% taking as good as or better care of their vehicle than they do of themselves—more than half (52%) of women drivers agree. Research findings were taken from a survey sample of 926 UK drivers during March and April 2013.

blog comments powered by Disqus