Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Beauty I&O
 •  11th Beauty Biz Roundtable is Oct. 1  •  Clorox Exits Venezuela  •  Univar Signs Deal With Evonik  •  New App Brings Beauty on Demand  •  Estee Lauder Names Senior Vice President
Print

Leading Car Cleaning Brand MER and Halfords



Published July 10, 2013
Related Searches: Care Products men brand research
Post a comment
Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appearance—81% taking as good as or better care of their vehicle than they do of themselves—more than half (52%) of women drivers agree. Research findings were taken from a survey sample of 926 UK drivers during March and April 2013.


blog comments powered by Disqus