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Leading Car Cleaning Brand MER and Halfords

July 10, 2013

Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appearance—81% taking as good as or better care of their vehicle than they do of themselves—more than half (52%) of women drivers agree. Research findings were taken from a survey sample of 926 UK drivers during March and April 2013.

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