Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appearance—81% taking as good as or better care of their vehicle than they do of themselves—more than half (52%) of women drivers agree. Research findings were taken from a survey sample of 926 UK drivers during March and April 2013.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…