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Pureology Reformulates Pure Volume, Adds Instant Levitation Mist to Collection

July 10, 2013

Pureology revamped its popular Pure Volume system with lighter-weight formulas that maximize volume for fine, color-treated hair, according to the company. It also rolled out a new Instant Levitation Mist, a breakthrough heat-protective spray that weightlessly elevates fine color-treated hair for 24 hours of volume.

The reformulated Pure Volume system features Pureology’s AntiFadeComplex to neutralize free radical damage and maximize color retention, while fortifying wheat protein and refreshing eucalyptus help stimulate the scalp and add shine. Flexible thickeners weightlessly elevate fine color treated hair and add fullness and body to the hair. 

The Pure Volume system features a fragrance of apple, citrus, blackcurrant and amber notes.

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