In the beauty industry, the objective of every brand is to partner with a successful retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels such as QVC and The Shopping Channel (based in Canada) connect with millions of consumers who watch and shop from the privacy of their homes.
As a result, this year Cosmoprof North America (CPNA) will host its first-ever TV Shopping Open-See. Key merchants Claudia Lucas, director of merchandising for beauty at QVC, and Wendy Pos-Cerveira, director, health and beauty at The Shopping Channel, will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product.
The live presentations will only be open to Cosmoprof North America exhibitors and take place from 2-5pm on Monday, July 15 in a private meeting room inside the Mandalay Bay Convention Center with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers.
More info: cosmoprofnorthamerica.com