In 1963, Vidal Sassoon’s iconic bob and five-point cut set a new standard in hairdressing. Fifty years later, Vidal Sassoon Pro Series is further celebrating this milestone anniversary and the genius of the bob’s design with the “Show Your Genius” Facebook contest, in which it asked women to flaunt their hair genius for a chance to win prizes. To kick off the contest, Vidal Sassoon Pro Series collaborated with Sassoon Salon New York Uptown and offered haircuts at the 1963 price of just $7 to celebrate the 50th anniversary of the iconic bob haircut. The brand invited fans to share a “selfie” of their best hairstyle; the grand prizewinner will receive $1,000, a year’s supply of Vidal Sassoon Pro Series products and vintage 1960s earrings to complete the perfect head-to-toe look. Other participants will be entered to win Vidal Sassoon Pro Series products and additional prizes.
More info: www.vidalsassoon.com