Breaking News

Women’s Prestige Fragrance Sales Still Smelling Sweet

July 10, 2013

• The NPD Group, Inc. reports that prestige women’s fragrance dollar sales increased 8% while units were up 3%, and the average price was up 5% in the first quarter of 2013 compared to the same time period last year.

“Women are spending more on their fragrances than last year, treating themselves to something a little more special,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “Higher price points are driving the growth in sales.”

Women’s juices priced $100 and up grew almost 40% in sales. These premium priced fragrances now account for 22% of dollar sales and have surpassed the sales of women’s fragrance gift sets under $100 (20% of dollars).

“The focus is on investing in the primary product, rather than the perceived value of a gift set,” added Grant. Despite this, gift sets gained 9% in sales in the first quarter of 2013 compared to the same time period last year. Among the top 10 gift sets of Q1 2013 were three Mother’s Day offerings, each priced above the $80 average for sets.

Eau de parfum options represented 62% of the market and showed gains, but it was colognes, with a 4% share of women’s fragrance, that displayed a significant double-digit increase in dollars. Within women’s cologne, growth was driven by niche brands, which accounted for 90% of the segment’s dollar sales in the first three months of 2013.

Floral fragrances represented more than a third of women’s fragrance sales between January and March 2013, but sales were flat compared to last year’s first quarter. There were spots of growth in many fragrance families beyond the true florals, including woody oriental and floral oriental, which were the second and third most popular scent options. The fastest-growing fragrance families, water, oriental and citrus, represented just over 5% of women’s fragrance sales, but experienced significant increases.

New launch sales in the first quarter of women’s fragrance reached $7.9 million, down 27% compared to Q1 2012, and the lowest level since 2009.

“The major launch action in women’s fragrance is usually in the fall. Even though there were no new entrants from 2012 or first quarter to disrupt the top 10 brands we still saw a shake up among competitors in the top ranks,” said Grant. 

More info: www.npd.com
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.