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AkzoNobel’s Sustainable Solutions for Styling

Published July 10, 2013
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Creating hair styling products that meet performance and cost requirements is challenging enough. For formulators charged with creating systems that will satisfy the desire of today’s discriminating consumer for increased sustainability and high performance, making products more natural without sacrificing performance, aesthetics or affordability may seem nearly impossible.

The Sustainable Solutions for Styling portfolio of naturally derived and sustainable biopolymers created by AkzoNobel Personal Care provides the potential to change all that, contends the company. And now, a new benchtop kit puts that multi-faceted potential right at the formulator’s fingertips.

The benchtop kit brings together three of AkzoNobel’s landmark innovations in naturally-derived polymer technology: Biostyle CGP fixative polymer, Amaze XT styling polymer and Structure Style polymer. Based on starting materials of maltodextrin, xanthan gum and potato starch—all naturally-derived and renewable resources—these environmentally-responsible styling polymers enable formulators to choose the ingredient that best meets the requirements of their final formulations: the highest possible clarity, the most natural finished product or the most economical system.

More info: www.akzonobel.com/personalcare

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