Breaking News

CoverGirl Signs Becky G

July 10, 2013

Rapper's TV/print ads roll out this summer.

As a brand that’s all about individuality and celebrating “la belleza” in a style that only you can rock, it’s fitting that
CoverGirls’s newest face is 16-year-old rapper Becky G. She joins a lineup women that includes Pink, Sofia Vergara, Queen Latifah and Ellen DeGeneres

The bi-lingual singer recently wrapped her first brand shoot and will be appearing in national TV and print advertising for the CoverGirl this summer.

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and general manager, CoverGirl Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the CoverGirl brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the CoverGirl family.”

Her video “Becky from the Block” has more than four million views on VEVO.

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.