The John Frieda Sheer Blonde team designated June as Blonde Appreciation Month to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade.
The highlight was an exclusive art installation at the Time Warner Center. On June 27, actress/singer Megan Hilty unveiled the installation, which features a curated selection of images submitted by women across the country showcasing their unique vision of what it means to be blonde.
“It’s been so amazing to see what ‘blonde’ means to such a wide range of women,” explained Hilty. “What we all have in common is that our color really defines who we are—we think of ourselves as blondes first and foremost.”