Breaking News

La Roche-Posay Takes Over NYC Park for ‘Parasol of Protection’

August 2, 2013

A worldwide expert in UV protection, La Roche-Posay is dedicated to not simply raising awareness about the importance of sun safety but also inciting actual behavioral change. To that end, the brand hosted Parasols of Protection, a special two-day event run in connection with its SOS-Save Our Skin public awareness campaign.

Held in New York City’s Madison Square Park on June 21-22, La Roche-Posay, the Women’s Dermatologic Society (WDS) and Duane Reade took over the park with an art installation of colorful umbrellas, while board-certified dermatologists provided 342 free skin checks, answered related questions and provided sun safe behavior tips.

In addition, an innovative digital wall was set up to further educate consumers through an interactive sandbox where they had to find hidden La Roche-Posay’s Anthelios sunscreen images within 30 seconds in order to unlock special prizes.

Anthelios samples and educational pamphlets were distributed, and products were also available for purchase, with a portion of proceeds being donated to skin cancer research. 
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.