Breaking News

La Roche-Posay Takes Over NYC Park for ‘Parasol of Protection’

August 2, 2013

A worldwide expert in UV protection, La Roche-Posay is dedicated to not simply raising awareness about the importance of sun safety but also inciting actual behavioral change. To that end, the brand hosted Parasols of Protection, a special two-day event run in connection with its SOS-Save Our Skin public awareness campaign.

Held in New York City’s Madison Square Park on June 21-22, La Roche-Posay, the Women’s Dermatologic Society (WDS) and Duane Reade took over the park with an art installation of colorful umbrellas, while board-certified dermatologists provided 342 free skin checks, answered related questions and provided sun safe behavior tips.

In addition, an innovative digital wall was set up to further educate consumers through an interactive sandbox where they had to find hidden La Roche-Posay’s Anthelios sunscreen images within 30 seconds in order to unlock special prizes.

Anthelios samples and educational pamphlets were distributed, and products were also available for purchase, with a portion of proceeds being donated to skin cancer research. 
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.