Private equity firm MidOcean Partners has acquired, along with Vulcan Capital and other investors, Water Pik, Inc., best known for its oral health and replacement showerhead business segments.
“MidOcean has followed the success of Water Pik for a number of years, and we are very excited to be partnering with a company that is truly an innovative leader within the health and wellness categories it serves,” said Robert Sharp, managing director at MidOcean. “Additionally, CEO Richard Bisson and his team have an impressive record of growing the business into the market leader it is today. We look forward to working with this talented team in continuing to serve Water Pik’s loyal customers.”
Water Pik has more than 50,000 distribution points, according to MidOcean. Richard Bisson will remain CEO of the company and a significant investor, along with the rest of the company’s senior management.
“The company is entering an exciting stage of its continued market penetration and growth story,” said Bisson. “A robust product portfolio and pipeline, an enhanced consumer and professional focused marketing strategy, increased distribution and customer service, all of which have resulted in success with our retail customers. We are excited to work with our new partners, whose strong consumer products expertise and financial resources will benefit the business going forward.”
Water Pik was acquired from an affiliate of EG Capital Group, LLC and Zodiac Marine & Pool, a Carlyle Group portfolio company.
More info: www.midoceanpartners.com