Breaking News

NAD Flags New Nordic For Supplement Claims

August 2, 2013

The National Advertising Division (NAD) has recommended that New Nordic US, Inc. modify or discontinue claims for the company’s Hair Volume dietary supplement, including claims that suggest use of the product could reverse balding in women.

As part of its ongoing monitoring program and in conjunction with an initiative with The Council for Responsible Nutrition designed to expand NAD’s review of advertising claims for dietary supplements, NAD requested the advertiser provide substantiation for certain claims made in internet and print advertising.

NAD examined express claims that included:
“Hair Volume is based on vitamins, minerals and innovative hair growth from apples. The composition is a unique innovation and reinvention of the old hair, skin and nail tablet.”

“Thousands of people have already experienced the benefits of Hair Volume, which has made it the world’s leading hair tablet with natural apple hair growth factor.”

“Hair Volume is a new Scandinavian invention.”

“Strengthens your hair. With hair growth factors and minerals for hair follicles, skin and nails.”

NAD also reviewed the following testimonial: “I started taking the new Hair Volume tablets and the transformation was incredible. My hair appeared with more thickness, more life.  It feels fuller and looks more vibrant and healthier…Even my nails are stronger.  All this with one tablet a day.  This is proof to me that with the right nutrients you don’t have to accept your family fate…Hair volume is the proof.”

NAD further considered whether the advertising at issue implied that use of the product would reverse balding, even genetic pattern baldness, in women.

Following its review of the evidence in the record, NAD recommended that the advertiser discontinue the claims at issue, including the testimonial.

The company, in its advertiser’s statement, said that while “we felt we had some substantiation from the clinical studies of our ingredients, we wish to work with you to correctly advertise our product and thus accept to adhere to the above in our advertising of Hair Volume.”  
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.