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Now that’s a Mouthful! Colgate sets record

August 2, 2013

Colgate has set The Guinness World Record for the most people using mouthwash simultaneously. In late June, 1,142 consumers in New York City’s Times Square, along with TV host and actress Stacy Keibler, simultaneously swished with new Colgate Total Advanced Pro-Shield Mouthwash while supporting Make-A-Wish, the organization that grants wishes of children with life-threatening medical conditions.

Colgate teamed with Make-A-Wish to encourage consumers to “swish” for a difference.  As part of “A Wish For A Swish,” Colgate donated $1 to Make-A-Wish for every participant in attendance. Colgate continued its support by donating $1.00 for every “post-swish” smile uploaded to the Colgate Facebook page ( until July 1 with a minimum donation of $50,000. 

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