Breaking News

Saving Time and Money While ‘Saving Face’

August 2, 2013

When it comes to facial skin care needs, Americans are looking for multi-functioning products that tackle several skin care essentials quickly and take it easy on their bank accounts.

According to new research from Mintel, 42% of consumers seek products with multiple benefits, 37% say they only purchase products from brands they trust and nearly a quarter (24%) are looking for facial skin care products that are “free-from” certain ingredients.

“The facial skin care category is expected to see an uptick in growth thanks to improving economic conditions and emerging segments,” noted Shannon Romanowski, beauty and personal care analyst at Mintel. “Consumers are gravitating toward multifunctional products that allow them to get more benefits while saving them both time and money. ‘Natural’ and ‘free from’ claims are important, and the level of consumer demand means that they have almost become expected in this category. Therefore, improved functionality and multiple benefits garner higher levels of consumer interest, suggesting opportunities for eco-friendly brands to tout natural ingredients as a way to support product efficacy.”

When using facial skin care, most consumers are looking for basic functionality, such as cleansing (64%) and treating dry skin (41%). However, the number of facial product users wanting to improve the texture of skin has increased significantly since 2012. Some 36% of facial skin care users report improving skin texture as a reason for using facial skin care in 2013 as opposed to 21% in 2012, according to results of a recent Mintel survey.

“The idea of improving skin texture is resonating across all age groups, indicating a growth opportunity for the category. Improving skin texture speaks to women and men alike, as the idea of a more perfect and flawless complexion is broadly appealing,” added Romanowski.

Anti-aging skin care is the largest segment in the facial skin care category, accounting for nearly 40% of sales, said Mintel.

More info: www.mintel.com 
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and