Unilever’s Clear Men Scalp Therapy signed on as a sponsor for the ESPY awards and tapped football player Tony Gonzalez to work with the brand on its ESPN partnership and drive product awareness. Gonzalez was a presenter for the 2013 ESPY Awards.
“Choosing Tony to be the face and hair of ClearMen during our ESPYS partnership was an easy one,” said David Rubin, Unilever vice president of marketing hair, US. “Tony is one of the most prominent athletes in football right now, and he embodies the brand’s aspirational message. Most of all, it’s the importance of recognizing that Tony is the man that young guys want to look like. We want them to see that regular use of Clear Men will give guys everywhere hair that is free of visible flakes and bring them one step closer to greatness.”
More info: www.facebook.com/clearmen