• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Full Bloom

    All Inclusive

    Make It Yours

    The Making of a Beauty Entrepreneur

    A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Blends AR and Real Products at Retail

    Milk Rolls Out CBD-Enhanced Mascara

    Sephora Adds Volition To Roster

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    New Regulations for Nail Salons
    International Top 30 Report
    Top 50 Report
    Top Companies
    22. Tupperware

    10. LG Household & Healthcare

    5. Avon Products

    8. Coty

    9. Lion
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    ACI Meets the Chemists of Tomorrow...Today

    LAPD Seizes Contaminated, Counterfeit Cosmetics

    Silab Celebrates 10 Years in China

    A Gentle Approach to Acne

    #superherobeauty from Grant Industries
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Blends AR and Real Products at Retail

    Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction

    From Amsterdam to New Amsterdam

    BET and Beautycon Launch Beauty-Focused Content

    Colgate and Phelps Continue Water Conservation Program
    Lab Equipment
    Mixing
    Packaging
    Testing

    Overnight Labels Unveils Updated Website

    Eliminating the Idea of 'Waste'

    Hallu Puts New Spin on Bath Bomb

    A Pure Pair of Pampers?

    Cosmetic Must-Haves from Qosmedix
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    Corporate Capabilities
    International Buyers Guide Companies
    Lipotec USA, Inc.

    Tropical Enterprises International, Inc.

    Vertellus

    Elé Corporation

    Jeen International
    Brand Building Seminar
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
      • Corporate Capabilities
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Anti-Aging Conference
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    Putting a Value on R&D

    Tom Branna, Editorial Director08.02.13
    The US economy took a big leap forward on July 31. No, Detroit didn’t start turning out more cars (in fact, the city is broke). And no, Silicon Valley hasn’t released another superchip on the market (how many devices do we really need anyway?). Instead, the US economy grew thanks to a little bookkeeping that finally puts a value on research and development. On July 31, the US Bureau of Economic Analysis (BEA) rewrote US economic output by restating the size and composition of gross domestic product all the way back to 1929, the first year it was recorded.

    As a result of this move by the BEA, R&D is no longer treated as an expense—like corporate fuel consumption or sales reps’ bar bills. Instead it is now categorized as an investment; as much of an investment as that shiny new plant in Mumbai or Guangdong.
    You may ask, “So what?”

    Sure, it’s only on paper, but it’s still a pretty big deal as analysts expect measured GDP received a one-time boost of 2.7%. Taking a look backward, measured economic growth from 1959 to 2007 will rise from 3.32% to 3.39%. Experts expect future growth will be fractionally higher too. What’s more, if all forms of intangible investments (including R&D, brand building and total quality management) were officially recorded, they would top physical investments in buildings, machinery and other easier-to-measure units, according to experts.

    It just goes to show you that a company’s biggest asset is its people—particularly its people in the lab. To find out if these gals and guys are being compensated fairly for their efforts, read the results of our annual R&D Salary Survey, which is available on Happi.com.

    This month, we take a look at the biggest companies in the industry with headquarters outside the US. See The International Top 30 on the site. Also, read an update on color cosmetics collections for Fall 2013 and learn more about the latest trends in fine fragrance packaging.



    Tom Branna
    Editorial Director
    tbranna@rodmanmedia.com
    Related Searches
    • aging
    • rodman
    • management
    • form

    Related Editorial

    • Do You Belong In the City?

      Industries and governments and even cosmetics companies are betting the farm on urbanization—it seems like a sure thing. Christophe Berset, strategic market manager for Wacker, recently noted that 54% of the world’s population is already…
      Tom Branna, Editorial Director 04.02.18

    • VOCs Are Back in the News

      Industry associations jumped to their members’ defense when a study published last month in Science found that petroleum-based chemicals used in perfumes, paints and other consumer products can, when taken together, emit as much volatile organi…
      Tom Branna, Editorial Director 03.01.18

    • Poor Judgment on Our Part

      Many readers took us to task for the cover image on the January issue of Happi. They’re right; the cover was in very poor taste and was offensive (See Letters to the Editor, p. 10). As one reader noted: “I would like to express my disp…
      02.01.18


    • Color Cosmetics | Hair Care | Skin Care

      Overoptimism Greets 2018

      Twelve months since my last prognostication (and yep, I was wrong again) and the global economy is still humming along. Back then, I wondered how long the already-long-in-the-tooth recovery could continue—turns out, a year and counting. Now, a…
      Tom Branna, Editorial Director 01.04.18

    • When One Door Closes…?

      First the good news for US retailers, more than 3,000 stores opened this year stateside. The bad news? Nearly 6,800 of them closed in 2017. As Bloomberg points out, this depressing reality comes while consumer confidence is sky-high, unemploymen…
      Tom Branna, Editorial Director 12.01.17

    • Fine Fragrance | Household Cleaning | Personal Cleansers

      When Start-Ups Start Talking

      Everyone dreams about quitting their job; can’t you just picture it? Walking up to your 60-something boss, telling her that she should reconsider her choice of shoes and her outdated mindset and…well I digress. While most fantasies…
      Tom Branna, Editorial Director 11.01.17


    • Who Wants To Be An Entrepreneur?

      Every October, we publish our contract manufacturing/private label directory. Would-be Mary Kay Ashes or Charles Revsons (and for those who are much younger than I am, would-be Jamie Kern Limas) rely on it to find a partner to help manufacture t…
      Tom Branna, Editorial Director 10.02.17

    • Right Decisions Under Pressure

      After the tragedy in Charlottesville, and his refusal to condemn white supremacists, US President Donald J. Trump came under fire from citizens, politicians on both sides of the aisle and business leaders. After eight executives quit his manufacturin…
      Tom Branna, Editorial Director 09.01.17

    • Go East, Young Man…

      Make that Southeast!
      Tom Branna, Editorial Director 07.31.17


    • Oral Care | Personal Cleansers

      Is Unilever Eyeing Colgate?

      Wall Street was buzzing yesterday with talk that Unilever could make a bid for Colagte-Palmolive Co. Street Insider reported that Unilever bankers were pushing for the board of directors to pursue the oral and personal care company.   Neither…
      07.27.17

    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Fine Fragrance | Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Oral Care | OTC/Medicated | Personal Cleansers | Skin Care | Sun Care

      Business Trumps the US President

      In a resounding “NO” to US President Donald J. Trump’s decision to withdraw the country from the Paris Agreement on climate change, business and industries across the US have pledged that they will continue to work toward reducing c…
      Tom Branna, Editorial Director 07.03.17

    • Hair Care | Pigments

      Retouch All the Hairs On this Old Gray Head!

      The reunion was a long time coming. I hadn’t seen my old boss in years; just once, in fact, since I left the newspaper more than three decades ago. After a couple of emails back and forth, we finally committed to a Saturday afternoon lunch.…
      Tom Branna, Editorial Director 06.01.17

    • Skin Care

      Skin Care Is Going Hollywood

      The news report was startling; and no, not the coverage of United Flight 3411—after flying out of Newark for more than 25 years nothing the airlines do surprises me anymore. No, I’m referring to a study published last month that foun…
      Tom Branna, Editorial Director 05.01.17

    • Hair Care | OTC/Medicated

      Exhibition Season Begins

      If you’re reading this issue on April 4, chances are you’re in London for In-Cosmetics Global. Thousands of industry executives from around the world are in The Old Smoke for The Event. Happi will be at In-Cosmetics Global, too, and we&rs…
      04.03.17

    • Actives | Color Cosmetics | Functional Ingredients | Sun Care

      Want Business? Fork It Over!

      Surprising news about the economy.
      02.27.17

    Breaking News
    • Coty Blends AR and Real Products at Retail
    • Milk Rolls Out CBD-Enhanced Mascara
    • BASF Drives Sustainable Palm
    • Sephora Adds Volition To Roster
    • Expanded Qii Oral Care Drink Delivers 52% Plaque Reduction
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • The Power of Bio-Inspiration
    • In Full Bloom
    • All Inclusive
    • Make It Yours
    • The Making of a Beauty Entrepreneur
    • A Stellar Lineup of Speakers Is Set For Happi’s Anti-Aging Conference
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.