Breaking News

ACI Launches Key Pledge Safety Education Campaign

September 4, 2013

The American Cleaning Institute (ACI), representing producers of household cleaning products, has launched the KEY Pledge consumer safety education campaign in tandem with National Safety Month in June.

The program is a multi-platform educational campaign aimed to help equip consumers with the education and awareness surrounding the proper usage, storage and handling of the new laundry product form, single-load liquid laundry packets.

In a press statement, ACI said it is vital for parents and caregivers to keep single-load liquid laundry packets away from children to help prevent the risk of serious injury from ingestion or exposure to eyes. Education and awareness can help prevent these injuries, especially when it comes to properly using the packets and securing them safely and securely.

“ACI works toward better living and understands the home is intended to be a place where people feel comfortable and secure; our mission is to help keep families safe in their homes, improving their health and well being through safe cleaning products, packaging and practices. Knowing that manufacturers are enhancing the packaging of single-load laundry packets and including safety icons on labels, we are focused on helping consumers be aware of the proper safety precautions of cleaning products,” said Nancy Bock, ACI senior vice president of education. “Through our KEY Pledge laundry safety campaign, we are urging the public to review their household cleaning habits.”

Consumers are encouraged to take the KEY Pledge online, and invite friends and family to do the same through social networks and dedicated Ecards. Those taking the pledge can also track how they are making a difference through a “heat map” that allows them to follow pledge tallies by zip code in their home state and across the nation. In addition, all online pledges will be entered into a sweepstakes for a chance for one consumer to win a $2,500 grand prize to help makeover their laundry room.

More info: www.keypledge.com
  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.