BASF has rolled out Get the Look 2.0, a new virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair style, eye makeup, face makeup and anti-aging effects. (To try Get the Look 2.0, visit www.innovadex.com.)
“We’re excited to launch Get the Look 2.0...Our products will come to life as you play with different options for makeup, hair and skin care ingredients from the Care Creations brand,” said Kate Spetrino, skin care marketing manager, North America.
More info: www.basf.com