Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  The Laundress Opens Flagship Store  •  New Anti-Aging Active at Silab  •  Innospec Attains Cosmetic GMP Certification  •  Herbalife Clears Another Legal Hurdle  •  Mary Kay Picks Location for New R&D Center

BASF Unveils Get the Look 2.0 Virtual Makeover App

Published September 4, 2013
Related Searches: eye skin america customers
Post a comment
BASF has rolled out Get the Look 2.0, a new virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair style, eye makeup, face makeup and anti-aging effects. (To try Get the Look 2.0, visit www.innovadex.com.)

“We’re excited to launch Get the Look 2.0...Our products will come to life as you play with different options for makeup, hair and skin care ingredients from the Care Creations brand,” said Kate Spetrino, skin care marketing manager, North America.

More info: www.basf.com

blog comments powered by Disqus