Breaking News

BASF Unveils Get the Look 2.0 Virtual Makeover App

September 4, 2013

BASF has rolled out Get the Look 2.0, a new virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair style, eye makeup, face makeup and anti-aging effects. (To try Get the Look 2.0, visit

“We’re excited to launch Get the Look 2.0...Our products will come to life as you play with different options for makeup, hair and skin care ingredients from the Care Creations brand,” said Kate Spetrino, skin care marketing manager, North America.

More info:
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization