Breaking News

BASF Unveils Get the Look 2.0 Virtual Makeover App

September 4, 2013

BASF has rolled out Get the Look 2.0, a new virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair style, eye makeup, face makeup and anti-aging effects. (To try Get the Look 2.0, visit www.innovadex.com.)

“We’re excited to launch Get the Look 2.0...Our products will come to life as you play with different options for makeup, hair and skin care ingredients from the Care Creations brand,” said Kate Spetrino, skin care marketing manager, North America.

More info: www.basf.com
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.