Breaking News

Improved Outlook on Future Spending, Says Unity

September 4, 2013

The tide has finally turned and affluent consumers are gaining confidence and spending more as a result, according to Unity Marketing, which is predicting strong back-to-school and holiday shopping seasons.  The Stevens, PA-based boutique marketing consulting firm contends that things are starting to look up among the nation’s most important consumer segment—the affluent top 20%, which are by far the biggest spenders in the consumer economy, accounting for more than 40% of all consumer spending, yet making up only 20% of the nation’s 121 million households.

Unity Marketing’s latest measure of affluent consumer confidence shows that their expectations for future spending rose in July. This bodes well for back-to-school and the upcoming holiday shopping season. This more positive outlook on their financial status corresponded to a 15.9% uptick from last quarter in their spending on luxuries and high-end goods and services. These results are based upon the most recent luxury tracking survey conducted by Unity Marketing among 1,189 affluent consumers (average income $273,200) from July 9-15, 2013.

“We have seen plenty of spikes in affluent consumer confidence since 2010, but the latest one at the start of the third quarter feels different than the others. It has all the markings of a sustainable recovery that will give affluents the confidence to spend more freely through the end of the year,” said Pam Danziger, president of Unity Marketing and lead researcher on the quarterly Luxury Tracking Study.

More info: www.unitymarketingonline.com
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and