Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851 celebrated its continued partnership with amfAR, The Foundation for AIDS Research, via the fourth annual Kiehl’s LifeRide for amfAR. With the mission to heighten awareness, and raise funds for amfAR, the company embarked on a charity motorcycle ride, from July 31–Aug. 8, 2013, through the Pacific Northwest.
Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride was led by Chris Salgardo, president, Kiehl’s USA, and Kevin Robert Frost, amfAR CEO, riding with fellow motorcycle enthusiasts joining the fight against HIV/AIDS, including actors John Corbett, Gilles Marini, Kurt Yaeger and Teddy Sears, and World Cup Rugby Champion Ben Cohen.
To celebrate the LifeRide finale on Aug. 8, amfAR’s Global Fundraising chairman Sharon Stone attended and accepted the $150,000 donation to amfAR at The Grove in Los Angeles. The event also featured performances by Kelis and music by Spinderella.
More info: www.Kiehls.com/LifeRide