Breaking News

Nivea Says Skin Care SKU Is a ‘Milestone in Anti-Aging’

September 4, 2013

GERMANY: Beiersdorf has rolled out new Nivea Celluar Anti-Age, which the firm is billing as a special milestone for the brand in the anti-aging sector.

In the formula creation alone, more than 8,500 women were actively involved in order to ensure that the finished product responds to the expectations women have toward high quality anti-aging face care, according to Nivea skin expert Dr. Sven Fey, head of the department of product development for Nivea Face Care.

“At Nivea we strive to create innovative face care products that work in harmony with your skin’s own processes. The new care series Nivea Cellular Anti-Age induces cells to behave like younger ones,” said Dr. Fey.

The formulation contains  magnolia extract, hyaluronic acid and creatine. 

blog comments powered by Disqus
  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 8, 2016
    Nova Scotia Fisherman manufactures a boatload of products that incorporate sea kelp and a raft of other natural ingredients.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016