Breaking News

SC Johnson Donates $5 Million To american History Museum

September 4, 2013

The Smithsonian’s National Museum of American History has received a $5 million donation from SC Johnson in support of the renovation of the building’s 120,000-square-foot west exhibition wing. The updated wing will feature new exhibitions, program spaces and performance venues. SC Johnson’s funding will support the “American Enterprise” exhibition and the new state-of-the-art SC Johnson Conference Center, both scheduled to open in mid-2015.

The 8,000-square-foot multimedia American Enterprise exhibition focuses on the role of business and innovation in the US from the mid-1700s to the present and traces the country’s development from a small, agricultural-dependent nation to one of the world’s largest economies.

Located directly across from “American Enterprise,” the more than 3,300-square-foot SC Johnson Conference Center will serve as a venue for educational outreach where scholars, teachers and students will be able to engage in discussion of historical topics that have relevance today. The space will also serve as the setting for major museum activities.

“In today’s knowledge-rich environment, it is not enough for museums to present facts and our nation’s schools, libraries and museums are tasked to teach critical thinking skills,” said John Gray, director of the museum. “This generous gift from SC Johnson will allow the museum to lead this discussion and push it to new frontiers.”

“As a 127-year-old family company, SC Johnson is pleased to support the Smithsonian and its ‘American Enterprise’ exhibition because it celebrates the evolution of American business and its influence on our world today,” said Fisk Johnson, chairman and CEO of SC Johnson. “My great-great grandfather started making wax products with a bathtub full of floor wax and with a commitment to innovation and a passion for opportunity. SC Johnson’s story symbolizes the theme of ‘American Enterprise’ and we’re proud of our role in American history and our part in this exhibition.”

The SC Johnson Conference Center will provide the museum with the ability to broadcast nationally and internationally and reach people around the world who are unable to visit the building on the National Mall. Museum educators and curators will have the opportunity to engage directly with students and teachers on virtual field trips, providing interactive and exciting educational experiences in their classrooms.

The SC Johnson Conference Center also will feature displays of historic objects and graphics, which will create a distinctive connection to American history for every event. With a capacity for more than 100 people in various configurations, it will serve as the setting for a variety of museum activities, including teacher workshops, graduate school classes, docent training sessions, scholarly colloquia and meetings of the museum’s board.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization