Breaking News

The Five Second Rule

September 4, 2013

The kitchen is the heart of the home, but according to study released by Kelton Research (in connection with Bissell Homecare), 77% of Americans say their kitchen floor isn’t always as clean as it could be and 68% percent say it isn’t always clean enough to prevent embarrassment if guests stopped by. According to the data, 24% percent say it’s at least sometimes too dirty to allow guests to enter the room.

And what about that “five second rule?” While 72% said their kitchen floor isn’t always clean enough to allow a child to sit or crawl on it, roughly half of parents say they’d let their child eat food dropped on the kitchen floor if it’s been there for five seconds or less, and another 7% would allow their child to eat any food that’s been on the kitchen floor no matter how long it’s been there. 
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.