Breaking News

The Five Second Rule

September 4, 2013

The kitchen is the heart of the home, but according to study released by Kelton Research (in connection with Bissell Homecare), 77% of Americans say their kitchen floor isn’t always as clean as it could be and 68% percent say it isn’t always clean enough to prevent embarrassment if guests stopped by. According to the data, 24% percent say it’s at least sometimes too dirty to allow guests to enter the room.

And what about that “five second rule?” While 72% said their kitchen floor isn’t always clean enough to allow a child to sit or crawl on it, roughly half of parents say they’d let their child eat food dropped on the kitchen floor if it’s been there for five seconds or less, and another 7% would allow their child to eat any food that’s been on the kitchen floor no matter how long it’s been there. 
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.