Breaking News

Tru Fragrance has declared honey as the “HipNote” for the fall season

September 4, 2013

Tru Fragrance is sweet on honey. The boutique fragrance development company has declared honey as the “HipNote” for the fall season. HipNote Honey features top notes of delicate freesia, hedione and muguet, which evoke the feeling of a fresh fall breeze, blooming flowers and a vision of bees working effortlessly in a scenic garden. The scent was crafted by Pierre Negrin, perfumer at Firmenich.

According to Tru Fragrance, honey can be found in fragrances including Honey by Marc Jacobs, Fame by Lady Gaga, Pure Honey by Kim Kardashian, Poison by Dior, Angel by Thierry Mugler, Nectarine Blossom & Honey by Jo Malone. 
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?