Editorial

When I Grow Up…I Wanna Blog

By Tom Branna, Editorial Director | September 4, 2013

Forget ballerina or fireman, some of today’s most tech-savvy and opinionated kids (and young adults, too) are making a living by telling people what they think—about your products. Whether it’s a lipstick, anti-aging cream, dish detergent or shampoo, somebody, somewhere in cyberspace is telling the world your new product rocks or, in some cases, sucks.

But not all of these pontificators share their thoughts gratis. More and more of them are getting paid to opine about your products. In fact, some of the most popular bloggers earn six-figure salaries to share their thoughts and now, smart marketers are learning how to harness the power of bloggers to help spread the word to the world about the benefits of their creams, lotions and serums. In the weeks and months ahead we’ll explain how to get in on the action, take advantage of all the opportunities, and avoid some of the pitfalls, in this emerging category.

For now, turn off the iPhone, put down the tablet and cuddle up with this edition of Happi (unless, of course, you’re reading this issue on one of those devices—which you can, by the way, thanks to our free app). This month, we surveyed surfactant executives to get their opinions on what’s driving this all-important segment and report on the latest trends in the UV protection segment. 
Also, with people spending more time indoors as the weather turns cooler, new product introductions in the environmental fragrance market are starting to heat up.

Finally, don’t forget to reserve your seat at Happi’s Anti-Aging Conference & Tabletop Exhibition, which will be held Oct. 29 & 30. For information and registration, click here.

We hope you enjoy this edition of Happi. We welcome your comments and suggestions…and while you’re at it, “like” us on Facebook and follow us on Twitter. It’ll make you feel like a kid again.

Tom Branna
Editorial Director
tbranna@rodmanmedia.com
blog comments powered by Disqus
  • Use Your Illusion

    Use Your Illusion

    Melissa Meisel, Associate Editor||June 13, 2016
    Hourglass excels with ‘Illusion’ skin tint.

  • Fresh Fragrances: The Inside Scoop

    Fresh Fragrances: The Inside Scoop

    Melissa Meisel, Associate Editor||May 31, 2016
    Rob Luby, CEO of InStyle Fragrances, shares the latest scent stories.

  • Brighten Your Smile

    Brighten Your Smile

    Melissa Meisel, Associate Editor||May 16, 2016
    Mouthwash utilizes French essential oils and Dead sea salt.

  • Messaging Tips That Reassure Potential Customers

    Messaging Tips That Reassure Potential Customers

    Scott Garrison, manager, SKIM ||June 20, 2016
    Marketing tips from shelf to shopping cart.

  • Tips for Entrepreneurs

    Tips for Entrepreneurs

    Christine Chang and Sarah Lee,, founders of the ecommerce site and brand consultancy Glow Recipe||June 6, 2016
    Step up to 'Shark Tank' and more!

  • Is Your Hair IPhone 7 Equivalent?

    Is Your Hair IPhone 7 Equivalent?

    Philip Pelusi, hair care expert and founder of Tela Beauty Organics by Philip Pelusi P2 by Philip Pelusi and Performance X2||May 23, 2016
    Hair trend preview and the revolutionary technology that supports them from Philip Pelusi.