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Carmex Adds Fragrance-Free SKU



Published September 6, 2013
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Carma Laboratories has a new Carmex fragrance-free healing cream, billed as an alternative to its fragranced Everyday Healing Cream product. The new fragrance-free cream employs the same ultra-moisturizing, non-greasy formulation as the existing product to provide fast-absorbing, long-lasting relief for dry skin using effective ingredients like rich lanolin and petrolatum to soften, moisturize and heal the skin.

 “We are happy to report that our new skincare line has been performing favorably and is well-liked by consumers,” said Mike Pietsch, executive vice president, Carma Laboratories, Inc. “In an in-home test, we found that 32% of consumers say they purchase fragrance-free hand and body skin care products, which is consistent with industry reports of fragrance-free market share in the category. Our new fragrance-free healing cream offers consumers more choices when selecting a Carmex skin care product to fit their individual preferences.”

The fragrance-free Everyday Healing Cream is available now in four-ounce tubes at Walgreens and other stores across the U.S. 


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