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CVS Expands Essence of Beauty Line

September 27, 2013

Nationwide retail chain CVS/pharmacy is expanding its Essence of Beauty bath and body collection with four new fragrances. The Essence of Beauty Fine Fragrance Collection now consists of 14 distinct scent offerings, including four new master-crafted scents. The new scents include Secret Woods, Forever Paris, Wind Kissed and In The Tropics.

In addition, the current best-selling fragrance lines—Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom and White Lavender—have been refreshed with new formulations and packaging.

All fragrances are available in a variety of products, including Fine Fragrance Body Mists, Bath & Shower Gels, Body Lotions, Body & Hand Creams and Travel Collections ($1.99-$12.99).

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