Breaking News

Gaps Remain in Understanding Importance Sun Protection…

September 27, 2013

A new nationwide online survey conducted by Harris Interactive shows that many Americans are uninformed about sun protection, regardless of the season. They also are unaware of the risks of sun exposure and who is at risk for sun damage.

 “The American public is still not in a place where they are sun smart every time they step out of their door,” said Farah K. Ahmed, chair, Personal Care Products Council Sunscreen Committee.

In the survey, 38% say sunscreen is mainly for use on a sunny day.  In addition, Americans are unaware of the damage everyday sun exposure causes. Some 40% say the main risk of sun exposure is sunburn, and 45% think skin aging is mostly related to a person’s genetics.

However, extensive research demonstrates that it’s everyday sun exposure that contributes heavily toward wrinkles, fine lines, dull skin, sagging skin, age sport and dehydrated skin—not to mention pre-cancerous (actinic keratosis) and cancerous (basal cell carcinoma, squamous cell carcinoma and melanoma) skin lesions, caused by loss of the skin’s immune function.

Further, 33% of Americans believe the darker a person’s skin, the less susceptible they are to sun damage, according to the study.

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