“The American public is still not in a place where they are sun smart every time they step out of their door,” said Farah K. Ahmed, chair, Personal Care Products Council Sunscreen Committee.
In the survey, 38% say sunscreen is mainly for use on a sunny day. In addition, Americans are unaware of the damage everyday sun exposure causes. Some 40% say the main risk of sun exposure is sunburn, and 45% think skin aging is mostly related to a person’s genetics.
However, extensive research demonstrates that it’s everyday sun exposure that contributes heavily toward wrinkles, fine lines, dull skin, sagging skin, age sport and dehydrated skin—not to mention pre-cancerous (actinic keratosis) and cancerous (basal cell carcinoma, squamous cell carcinoma and melanoma) skin lesions, caused by loss of the skin’s immune function.
Further, 33% of Americans believe the darker a person’s skin, the less susceptible they are to sun damage, according to the study.
More info: www.cosmeticsinfo.org