Breaking News

Hada Labo Tokyo Skin Care Comes To US Market

September 27, 2013

JAPAN: Rohto Pharmaceutical Co., Ltd., parent of The Mentholatum Company, is bringing Rohto’s popular skin care brand,  Hada Labo Tokyo, to the US. Hada Labo launched in Japan in 2004 and has experienced significant growth across South East Asia, where a bottle its Clear Liquid Hydrator is sold every two seconds, according to the company.

Hada Labo Tokyo is billed as a new generation of lightweight, deeply hydrating, anti-aging skin care promising a beautifully radiant and youthful complexion. The range features Super Hyaluronic Acid, a powerful proprietary combination of three types of hyaluronic acid for multi-layer, long-lasting moisture to effectively restore and strengthen skin’s natural hydrating ability that depletes with age and sun exposure.

The range will be sold at select retailers including all 550 Ulta Stores nationwide and at Drugstore.com; prices range from $11.99-$24.99.

“After extensive consumer research, we have found that the quest for the perfect skin care product is always on women’s minds. Hada Labo Tokyo’s lightweight and deeply hydrating formulas, which are also free of parabens, fragrance, mineral oil and dyes, are extremely appealing to the U.S. consumer,” said Katherine Tocheff, director of marketing and innovation skin care and lip care, The Mentholatum Company, which is a division of Rohto Pharmaceutical Co., Ltd.

Rohto Pharmaceutical Co., Ltd., which markets pharmaceuticals, cosmetics, skin care and health care products, has operations in 12 major markets, with distribution in more than 150 countries globally.

The Mentholatum Company, which was founded in 1889, was acquired by Rohto Pharmaceutical in 1988.

More info: www.mentholatum.com
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.