HONG KONG: Osiao, the new beauty brand developed by Estée Lauder for the Asian market, has signed an exclusive partnership with award winning actress and singer Miriam Yeung. As the new brand spokesperson Yeung will be featured prominently throughout advertising and advertorials, PR, in-store and on the Osiao website. Advertising featuring the actress broke in October beauty magazines.
“Miriam embodies the very spirit and principles that make Osiao so special: balance, radiance and a holistic lifestyle,” said Veronique Gabai-Pinsky, global brand president, Osiao. “Ms. Yeung not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skin care in this light.”
“Partnering with Ms. Yeung demonstrates The Estée Lauder Companies’ emphasis on the region and greater China, and a commitment to the Asian woman as a strategic focus,” said Fabrice Weber, president of The Estée Lauder Companies, Asia Pacific.