Breaking News

Lauder’s Osiao Signs Spokesperson

September 27, 2013

HONG KONG: Osiao, the new beauty brand developed by Estée Lauder for the Asian market, has signed an exclusive partnership with award winning actress and singer Miriam Yeung. As the new brand spokesperson Yeung will be featured prominently throughout advertising and advertorials, PR, in-store and on the Osiao website. Advertising featuring the actress broke in October beauty magazines.

“Miriam embodies the very spirit and principles that make Osiao so special: balance, radiance and a holistic lifestyle,” said Veronique Gabai-Pinsky, global brand president, Osiao. “Ms. Yeung not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skin care in this light.”

“Partnering with Ms. Yeung demonstrates The Estée Lauder Companies’ emphasis on the region and greater China, and a commitment to the Asian woman as a strategic focus,” said Fabrice Weber, president of The Estée Lauder Companies, Asia Pacific.
blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.