Organic Monitor finds most developments are occurring in ecodesign, with many brands reducing packaging materials by changing design structures. For example, the Brazilian company Natura is a frontrunner in sustainable design. Its recent launch of its mass market SOU brand epitomizes the packaging trend. SOU skin care products are housed in flexible packaging that have 70% less plastic than rigid plastic containers of the same volume.
Although some cosmetic brands are experimenting with sustainable materials like bamboo and wood, plastic packaging still prevails. Plant-based plastics, once hailed because of their biodegradable nature, have yet to make headway in cosmetic applications. Some companies like Procter & Gamble are using hybrid polymers to overcome the limitations of bioplastics. Its Pantene Pro-V Nature Fusion packaging is mainly made from biopolymers sourced from sugar cane. Unilever is considering a packaging overhaul to address its environmental footprint as well.
Sustainable packaging is a focal theme of the upcoming European edition of the Sustainable Cosmetics Summit.
More info: www.organicmonitor.com