Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  US Economy Slips in Q1  •  Gojo To Expand Footprint  •  "Break Up with Your Makeup"  •  Ulta Posts Strong Q1  •  Fortunate Ones
Print

P&G Is Mad for the ‘Queen’



Published September 27, 2013
Related Searches: marketing natural award media
Post a comment
Queen Latifah, currently a CoverGirl spokesperson, has added a new P&G feather in her cap. The Grammy Award winner, Oscar nominee and new talk show host is now the new face of Pantene and will support the brand’s Truly Relaxed and Truly Natural Collections.  She will appear in the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, digital, social media and public relations campaigns. CoverGirl’s Queen Collection—her own line created for the brand—was set to debut last month on her new talk show “The Queen Latifah Show.” 


blog comments powered by Disqus