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P&G Is Mad for the ‘Queen’

September 27, 2013

Queen Latifah, currently a CoverGirl spokesperson, has added a new P&G feather in her cap. The Grammy Award winner, Oscar nominee and new talk show host is now the new face of Pantene and will support the brand’s Truly Relaxed and Truly Natural Collections.  She will appear in the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, digital, social media and public relations campaigns. CoverGirl’s Queen Collection—her own line created for the brand—was set to debut last month on her new talk show “The Queen Latifah Show.” 

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