GERMANY: P&G’s appliance unit Braun has named triple Formula 1 world champion Sebastian Vettel as the new global ambassador for its male power grooming range. This announcement also marks the launch of the Braun global campaign “Hold on to your Dreams.”
“We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance,” said Braun’s global marketing director, Lakis Vasileiadis.
More info: www.braun.com