Putting fans’ driving skills to the test, the Polo Red Facebook game, “Red Race Challenge,” is based on the brand’s ad campaign shot by Bruce Weber. The three-level challenge is a land-versus-water race where winners unlock new courses with game board completion. Gamers are ranked on their driving prowess, with scoring based on a multiplier for perfect speed, shifting and distance.
More info: www.facebook.com/ralphlaurenfragrances
Polo Red Facebook game, “Red Race Challenge"
Published September 27, 2013
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