“The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales,” said Tonya Roberts, multicultural analyst at Mintel. “A look at expenditures from 2008-2013 shows steady growth in the Black hair care category for all categories except relaxers/perms.”
Mintel’s research estimates the relaxer segment will reach $152 million this year, down from $206 million in 2008 and $179 million in 2011. Furthermore, in the past 12 months, 70% of Black women say they currently wear or have worn their hair natural (no relaxer or perm), more than half (53%) have worn braids, and 41% have worn locks.
Shampoo and conditioner formulated for Black hair is estimated to reach $257 million in 2013, up from $211 million in 2008. The styling products segment has also increased from $220 million in 2008 to an estimated $268 million in 2013. Meanwhile, hair color sales are forecast to reach $36 million in 2013, compared to $32 million in 2008.
More info: www.mintel.com