Stila Cosmetics has signed a strategic partnership with ABC and “Dancing with the Stars,” in which the beauty firm will launch a color cosmetic collection exclusively at Ulta. The Stila Dancing with the Stars limited edition beauty collection will be inspired by the makeup used behind-the-scenes on the long-running ABC competition show.
The Stila Dancing with the Stars Collection will include four makeup sets inspired by dance styles including the Samba, Tango, Freestyle and Cha-Cha. The launch will be supported through promotions, including dedicated in-store displays at more than 500 Ulta Beauty locations, retail events, public relations and social media activations, catalog advertising, and a gift-with-purchase promotion.
More info: www.ulta.com/dance, www.stilacosmetics.com
Stila Cosmetics has signed a strategic partnership
Published September 27, 2013
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