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Two New VPs and a Marketing Manager at BASF



Published September 27, 2013
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BASF Home & Personal Care: appointed three industry experts to new positions at the company. Markus Schuenke will take over the position of vice president, Home & Personal Care, North America. He has more than two decades of sales management, marketing and business management experience in the chemical industry with demonstrated acumen in delivering profitable growth. 

Schuenke joined BASF after 12 years with Cognis, where he led the European business for Care Chemicals and Inorganics. Prior to taking over the position as VP Care Chemicals NA H/PC /I&I, he was leading the business for the global key accounts of Care Chemicals in the Americas.

Frank Freiler will assume responsibility as vice president, key account Management for the Americas. He recently returned to the US after a successful two-year assignment leading the global BASF Beauty Creations business out of France.

Penny Antonopoulos joined BASF in the role of Hair & Body marketing manager-North America. She will be based in Florham Park, NJ, and joins BASF with more than 15 years of personal care industry experience. Most recently, she was with Ashland/ISP serving in roles of marketing communication, hair care marketing and skin care marketing.


Solo Labs: welcomed Eugene Frank, Ph.D., formerly of Raani Corporation. He will be responsible for technical service functions including R&D, regulatory affairs and quality assurance. In addition, sales and customer service functions for the company will be coordinated between Frank and other members of the management team. He has served in the personal care industry for more than 40 years working at both branded companies along with companies in the contract packaging and private label markets.


DeWolf Chemical: promoted Christopher Nork to business manager—HI&I, effective Sept. 1 2013. He will be responsible for the development and execution of the division’s business strategy focused on increasing market penetration and growing revenue streams and profitability that are in alignment with the organization’s operating plan and annual budget.

Prior to this appointment, Nork had been active as an account manager for DeWolf Chemical in the Mid-Atlantic territory with direct sales responsibility for home care, industrial and institutional and personal care markets. Nork’s industry knowledge and business development abilities have made a significant contribution to the company’s strategic approach to the HI&I market.


Arylessence: welcomed two new employees. Mike Lester joined the team as account manager from the American Greetings Corporation, where he spent more than 20 years as a sales professional.  He brings extensive experience in sales, sales management, marketing, customer relations and business development. 

Robert Chaplin is now a perfumer at the company, and brings more than 18 years of industry experience. He has worked with Belmay and Fragrance Resources and trained at Haarmann & Reimer’s (Symrise) School of Perfumery in Germany.


The Yankee Candle Company, Inc.: welcomed Chris Kelly as general manager, Canada. He will oversee all aspects of the Yankee Candle business in the country. The company currently operates six company-owned retail stores in the Greater Toronto Area (GTA) and also sells products at select independent gift and specialty stores. 

As part of planned global expansion efforts, this new business unit will focus on building out the gift and specialty business as well as invest in building the retail store base to more than 50 stores in the next five years across the country.

Prior to joining Yankee Candle, Kelly was part of the executive team at Hallmark Canada, where he most recently served as the vice president of consumer solutions & brand experience. Previously, he served as general manager, Hallmark Gold Crown Stores and director of marketing and sales operations, also with Hallmark Canada. Kelly has also held sales and marketing leadership positions focused on the Canadian marketplace with companies such Timberland and Champion Athletic Apparel.


Keune Haircosmetics: welcomed Linda Evanoff as a regional salon specialist. In this new role, she will focus on growing the Keune brand on the West Coast by training the company’s distributor salon consultants about the brand and its products and also by educating stylists and salon owners about how to grow their color, styling and retail businesses with Keune.


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