So, is it coincidence or correlation? Kantar Worldpanel suggests unemployment could be the reason for continuous declines in shaving.
“Employment, or the lack thereof, appears to be linked to shaving among 18-24 year old men. Since 2006, as unemployment grew, more than 1 million men 18-24 have stopped weekly shaving. This has serious implications on shaving manufacturers, who heavily target these young consumers,” noted Irene Jia, Kantar Worldpanel client executive.
More info: www.kantarworldpanel.com