Breaking News

Young, Broke and Bearded

September 27, 2013

Is it the laid-back style of young hipsters that have fueled the trend in beards—or is there another reason why young men are leaving the razor behind?  According to data by Kantar Worldpanel, since 2005, 13% of men aged 18 to 24 have stopped shaving weekly and at the same time, full employment among men that age declined by 17%. 

So, is it coincidence or correlation? Kantar Worldpanel suggests unemployment could be the reason for continuous declines in shaving.

“Employment, or the lack thereof, appears to be linked to shaving among 18-24 year old men. Since 2006, as unemployment grew, more than 1 million men 18-24 have stopped weekly shaving. This has serious implications on shaving manufacturers, who heavily target these young consumers,” noted Irene Jia, Kantar Worldpanel client executive.

More info:
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.