Supplier's Corner

AkzoNobel Introduces Male Fundamentals

September 27, 2013

The market for men’s personal grooming and hair styling products is booming. But with more product options than ever currently being targeted at male consumers around the world, determining and formulating the products that will best suit their individual styling preferences and grooming habits can be a daunting challenge.

Male Fundamentals, a strategic concept created by AkzoNobel Personal Care, is designed to help formulators become better acquainted with this dynamic and growing styling segment. The company conducted extensive consumer research to explore the styling needs, product preferences and grooming habits of male consumers across the globe. Men from America, Asia, Europe and Latin America participated in the study.

More info: www.akzonobel.com/malefundamentals
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.