The market for men’s personal grooming and hair styling products is booming. But with more product options than ever currently being targeted at male consumers around the world, determining and formulating the products that will best suit their individual styling preferences and grooming habits can be a daunting challenge.
Male Fundamentals, a strategic concept created by AkzoNobel Personal Care, is designed to help formulators become better acquainted with this dynamic and growing styling segment. The company conducted extensive consumer research to explore the styling needs, product preferences and grooming habits of male consumers across the globe. Men from America, Asia, Europe and Latin America participated in the study.
More info: www.akzonobel.com/malefundamentals