PreCleanse, one of Dermalogica’s most popular liquid products, is now offered as a biodegradable wipe. PreCleanse helps to dissolve layers of excess sebum oil, sunscreen, waterproof makeup, environmental pollutants and residual products that build-up on the skin throughout the day. PreCleanse Wipes contain aloe and apricot kernel oil; which attract sebum and instantly dissolve even the most stubborn mascara, waterproof lip stains and sunscreens; and apple amino acids, which gently loosen surface debris, such as industrial pollutants. A pack of 20 pre-moistened towelettes with a suggested retail price of ($18) will roll out in December.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…