CAMBODIA: The Estée Lauder Companies Inc. has announced the opening of the Somaly Mam Beauty Salon, a social enterprise developed in partnership with The Somaly Mam Foundation, an anti-trafficking organization. The full service beauty salon, located in Siem Reap, Cambodia, will cater to tourists and locals, while providing survivors of sexual slavery and human trafficking with the education and vocational training needed to achieve socioeconomic independence.
Leveraging top beauty experts and products from The Estée Lauder Companies’ prestige brands, such as Bobbi Brown, Bumble and bumble, and Clinique, the Somaly Mam Beauty Salon will offer a world-class education.
“For many years the salon has been my dream and now it is becoming a reality,” said Somaly Mam, Cambodian survivor and co-founder of the Somaly Mam Foundation (SMF). “As a survivor of sexual slavery, I understand how important education and skills training are for these young women. This salon provides a platform for victims to become survivors and helps the survivors to become a part of the solution to end modern slavery. The salon will not only offer training and economic opportunity, it will serve as a place for visitors to receive services—and ultimately to learn more about trafficking and what we can all do to combat it. We are so proud of what this salon can do to change individual lives and communities, and we are so grateful to The Estée Lauder Companies for their support.”
SMF will collaborate with their on-the-ground partner AFESIP Cambodia (French for “Acting for Women in Distressing Situations”) to implement the suite of education and training courses for salon employees.
Since 1996, AFESIP Cambodia has combated sexual slavery in Southeast Asia by rescuing victims of human trafficking and providing recovery and skills training to help foster the economic empowerment of its survivors. AFESIP’s Center for Recovery and Skills Training in Siem Reap offers a beauty-training program and small business management program to equip survivors with the education and tools that are necessary to boost their position in the community, remove stigmas and encourage gender equality. All products are being provided by Bobbi Brown, Bumble and bumble and Clinique. The Estée Lauder Companies will fund the setup and first three years of the salon’s operations. The salon’s goal is to be financially self-sustaining by 2016.
Bumble and bumble lent its expertise in design, salon operations, client relations and advanced training by top salon educators. The Bumble team collaborated with survivors to design a relaxing oasis that combines Bumble design aesthetic with the women’s love of bright colors and flowers.
Bumble and bumble’s salon management team developed management protocols. Hair care and styling products will be exclusively provided by Bumble and bumble. T3, a professional hair tool brand frequently used by Bumble and bumble’s backstage team, provided the salon with tools. In addition, Bumble and bumble stylists will provide specialized training sessions twice a year.
Bobbi Brown Cosmetics is providing both basic and advanced makeup application training twice yearly to develop the girls’ artistry skills and build their confidence. Additionally, the brand is outfitting the salon with makeup stations, a full range of products and brushes through its Singapore-based team.