Until 2011, Rubel was the chairman, president and chief executive officer of Collective Brands, a leading retailer and marketer. Rubel joined Collective Brands in 2005 as chief executive officer and president. His merchandising and retailing background includes serving as chairman, president and CEO of Cole Haan, executive vice president of J. Crew Group and CEO of Popular Club Plan. At Revlon he was president of the specialty store division. In addition, as a White House appointee, Rubel serves on the United States Trade Representative (USTR) Advisory Committee for Trade Policy and Negotiations.