THAILAND: While consumers have their favorite products, they are constantly on the lookout for those that promise to do even more for their skin and hair. This leaves manufacturers with the hard task of finding the right ingredient to make their product stand out from the crowd.
To help visitors pinpoint top ingredients to look out for, In-Cosmetics Asia asked industry experts to identify the most popular categories at the show and launched “Product Trails” that lead visitors to selected exhibitor stands to find out more.
In line with the show’s Korea Country Focus, Florence Bernardin from Information and Inspiration put together her top 10 South Korean ingredients on display at the show. Demonstrating the region’s dynamism, the South Korea trail includes an ingredient that promises to fight thermal aging as well as photoaging, a stabilized whitening agent, a bee venom for anti-acne, and many more.
In addition to the South Korea product trail, there were also product trails for anti-acne, anti-aging and skin whitening.
In-Cosmetics Asia was held in Bangkok at the end of October.
More info: www.in-cosmeticsasia.com/trails