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Lubrizol Opens Innovation Center in Asia

November 4, 2013

SINGAPORE: The Lubrizol Corporation has opened its new Innovation Centre in Singapore, the latest addition to the firm’s growing presence in Asia. The new Innovation Centre is home to application development and technical service for the personal care, home care and performance coatings businesses in Asia. Personal and home care technical support covers the areas of skin care, hair care, bath and shower, as well as home care applications.

“With some of the fastest growing economies today centered in Asia, Lubrizol is proud to have taken yet another step forward in our commitment to this region,” said Dr. Robert Graf, corporate vice president, research and development. “As an organization, we take great pride in setting the benchmark for the product innovation and technical capabilities that our global customers have come to expect from Lubrizol. The opening of our new Innovation Centre here in Singapore is a testament to our belief in Asia’s growth potential and our commitment to extend our innovations and technical expertise to our customers here in Asia.”

The performance coatings business will also use the innovation center to build technology development and predictive application testing capabilities in the region.

“As we continue to increase our focus on the personal care, home care and performance coatings markets, we are delighted to reinforce our strategic presence in Singapore, one of the world’s leading chemical hubs,” said Bernard Wong, vice president Asia Pacific, Lubrizol Advanced Materials, Inc. “In setting up our new Innovation Centre here, we will enhance our ability to respond more quickly to market demands and emerging trends in Asia. More importantly, we will also provide the much needed leverage that can help our customers extend their global reach and improve our operational efficiency collectively in this important growth region.”

With headquarters in Wickliffe, OH, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. 

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