Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  Gallagher To Retire From Croda  •  China: The Hidden Dragon of Pro Skin Care Market  •  Wen Expands With Body Care  •  Palettes Big at Cle de Peau  •  Galderma Rolls Out Therapeutic Skin Care Line

Mustela has introduced its first digital advertising campaign

Published November 4, 2013
Related Searches: media skin form formula
Post a comment
Mustela has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range. The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting.” The campaign showcases this scientific research as a revolutionary advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.”

The media plan for the campaign includes banner ads, page takeovers, blogs and social media support on parenting and family sites including Baby Zone, WebMD, BabyCenter and Huffington Post. There are also plans to expand the campaign at the end of 2013.

More info: www.mustelausa.com

blog comments powered by Disqus