Breaking News

Mustela has introduced its first digital advertising campaign

November 4, 2013

Mustela has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range. The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting.” The campaign showcases this scientific research as a revolutionary advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.”

The media plan for the campaign includes banner ads, page takeovers, blogs and social media support on parenting and family sites including Baby Zone, WebMD, BabyCenter and Huffington Post. There are also plans to expand the campaign at the end of 2013.

More info: www.mustelausa.com
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.