Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Zirh’s luxury lounge is a hit at Super Bowl XLIX  •  Dr. Brandt Promotes Cream with Giveaway  •  Moisturizing Product New from TRI-K  •  Nu Skin Just Adds Oil  •  LVMH Continues Luxury Retail Program
Print

Mustela has introduced its first digital advertising campaign



Published November 4, 2013
Related Searches: baby formula introduced skin
Post a comment
Mustela has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range. The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting.” The campaign showcases this scientific research as a revolutionary advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.”

The media plan for the campaign includes banner ads, page takeovers, blogs and social media support on parenting and family sites including Baby Zone, WebMD, BabyCenter and Huffington Post. There are also plans to expand the campaign at the end of 2013.

More info: www.mustelausa.com


blog comments powered by Disqus