Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2014
 •  Nars Names New Face of Spring 2015  •  CND Partners With Loxa Beauty  •  Greenpeace Activist Dies  •  Ethnic Market Sees Competition  •  Holiday Shopping Gets a Jump Start
Print

Mustela has introduced its first digital advertising campaign



Published November 4, 2013
Related Searches: research introduced media baby
Post a comment
Mustela has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range. The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting.” The campaign showcases this scientific research as a revolutionary advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.”

The media plan for the campaign includes banner ads, page takeovers, blogs and social media support on parenting and family sites including Baby Zone, WebMD, BabyCenter and Huffington Post. There are also plans to expand the campaign at the end of 2013.

More info: www.mustelausa.com


blog comments powered by Disqus