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New L’Oréal Paris Voluminous Butterfly Mascara

November 4, 2013

From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation–L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this Fall but is available nationwide in November. This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly packed bristles that work to trap lashes and extend them outward from corner to corner. Voluminous Butterfly Mascara utilizes a silky formula containing 1.2mm fibers that instantly coat lashes in a soft, delicate veil for longer-looking lashes with up to 6X the volume.

More info: www.lorealparisusa.com 

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