Nioxin has enlisted Mario Lopez as brand ambassador. Throughout the year-long partnership, Lopez’s mission will be to educate and provide grooming solutions for men. Through broadcast appearances, media interviews and social media engagement, Lopez will reveal more staggering statistics from the survey which shed new light on men’s grooming hang-ups, their fears about aging and hair loss, specific style preferences, and expose hair loss myths and reveal the facts.
“Mario and Nioxin complement each other perfectly,” said Reuben Carranza, North America leader, Wella, the salon division of P&G. “He embodies the Nioxon consumer; someone who is educated on the issue and takes necessary steps to combat thinning. Because of the wide variety of concerns surrounding the topic, with Mario as the face of the brand we can help change perceptions, educate and empower the public to start having healthy conversations with their stylists.”
More info: www.nioxin.com